About

Ponzi Pirillo is a multimedia maven with a ten-year history of working on the internet and a penchant for connecting with the revolutionaries. Her career started back in 1999 with Ditech.com. A love of people, innovation and numbers led her to join the start up, and her hunch was right on the money. Ditech turned out to be the first in the mortgage banking industry to put borrowers in control. A leader in the digital space (the name comes from their use of direct technology), Ditech streamlined the mortgage financing process and made Bankers available 24/7 with the click of a mouse. She stayed on with Ditech through their sale to GMAC Mortgage and learned much from her business contemporaries in the ways of securitization, timing of investment and sale. In 2004 she partnered with Chris Pirillo: a pioneer in blogging and a serial entrepreneur with a “Ph.D.” in branding and self-promotion. This lead to her venture into the online world of blogging, podcasting, videoblogging, sponsorship, advertising and conference production. She started her blog www.ponzarelli.com the same year and is still humbled that people visit to read what she’s up to. Ponzi has worked with several Fortune 500 companies such as Microsoft, Hewlett-Packard, Dell, Google and Yahoo! on influential blogger outreach through advertising campaigns, sponsorship opportunities and face to face meetings. She has spoken on her various experiences at conferences such as SXSW, Northern Voice, Blogher, Mindcamp and the Blog Business Summit. She is always looking for new adventures and the next revolutionary project to join in. Reach her at ponzipirillo@gmail.com or twitter.com/ponzarelli. When you can’t find her online it’s probably because she’s exploring, “playing” with friends, SCUBA diving or motorcycling. She says it’s a toss up as to what she loves more – her online life or her physical one!